About Us

We bring our extensive experience from industry and practice to the table, working with you as part of your team to ensure your business achieves its full potential.

As part time finance directors we have extensive experience of providing financial business support to organisations as they need it.  Our case studies and client references show the success we have delivered, across a wide variety of industries and sectors.  These have been achieved in

  • start up businesses
  • high growth enterprises
  • established organisations seeking to improve profits, cash and efficiency
  • turnaround situations

Having trained and subsequently worked for substantial periods of time in industry, we add value by understanding your business and the people within it.  We also speak your language as we have many years of experience discussing business and financial matters with non financial directors, engineers, contract managers, marketing departments, HR managers and a broad spectrum of other non financial personnel. 

By discussing finance in a way you understand we develop both capacity and capability within your business, ensuring that you retain full control. 

George Watts

George Watts Finance Director 

As Deputy Finance Director for a £30 million company in Hull, George applied an innovative approach to financial management, significantly contributing towards the company’s success.  The company undertook independent benchmarking which confirmed it to be one of the most cost effective and efficient in the UK.  At that time he became aware of research showing the reasons for many businesses not achieving their full potential, and possibly failing, included “sales and marketing” and “financial management”.  In 2004 he left this position to establish Watts Associates, to provide senior financial management services to business on a part time, project based or interim basis.  George has a passionate interest in working to ensure businesses achieve their full potential and since 2004 George has successfully delivered projects for :

  • Private companies
  • Yorkshire Forward
  • Doncaster MBC
  • Social Enterprises

George is a Chartered Management Accountant, Fellow of the Chartered Management Institute and an approved Growth Coach for the GrowthAccelerator programme.

Our Associates

Our associates are:

  • Carefully selected for each project we undertake
  • Personally known to us
  • Have held director / senior managerial positions
  • Able to bring relevant experience and a new viewpoint to your business

George Watts is personally involved with each project and will work closely with you and our associates in the delivery of each project.


For an initial discussion call George Watts on 01302 842831 or use our contact page